Ukrainian trend model CHER’17 has opened its new Temproject-designed retailer on the primary ground of a mid-Nineteenth-century constructing on one of many central streets of Kyiv. The design idea arose from the digitalization pattern within the trend business. There are various shops with on-line showrooms and digital becoming rooms. Digital garments that you could put on whereas contained in the meta-universe are gaining reputation. The digital house varieties its personal aesthetics, characterised by minimalism, taking part in with the proportions of objects and daring accented colours. “The CHER’17 retailer is a bodily inside created within the aesthetics of a digital house,” explains Anastasiia Tempynska founding father of the studio.
The reception desk, imitating an enormous stone block, is a metaphor for nature, which undoubtedly breaks into our accelerated life. But, the worth of nature stays fixed each in city actuality and sterile meta-simulation. It’s a type of reminder that you could all the time cease to breathe, recharge your batteries, and expertise life to the contact.
Mirror and steel surfaces grew to become one other ingredient echoing nature. They provide retailer guests quite a lot of Instagrammable angles. “Mirrors of varied shapes and configurations give extra air and blur the bodily boundaries of house. For me, mirrors and metal surfaces are a metaphor for a lake, a river, or gasoline stains in a puddle on the asphalt. Water is my inspiration, a residing substance that I can observe endlessly. Pure luxurious that we don’t all the time recognize,” says Anastasiia.
The shop’s house has an elongated form and is split into three zones. The central ingredient of the primary corridor “Dwelling Room” is an enormous blue couch assembled from lengthy cylindrical shapes. Behind it’s a LED display screen for model content material. The form of the sofa resonates with steel tables manufactured from lower pipes and smooth poufs within the becoming room space.
The second corridor “Boudoir” has pale pink partitions and a podium. In the course of the corridor stands a pink marble sink with two taps: one with water and one with glowing wine. Procuring with buddies just isn’t solely about making an attempt on and shopping for garments but in addition about socializing and having fun with life.
Within the third zone “Cabin of a personal airplane”, which is situated within the depth of the corridor, the saturated ultramarine shade of surfaces and furnishings dominates.
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Originally posted 2023-01-25 15:50:26.